Institute on Generosity

Date: 01/2026-Present

Click here to access the website that I launched for the Institute.

During Winter Quarter 2026, I started consulting at the Institute on Generosity, and it continued until the spring quarter. I am the Communications and Marketing Consultant at the Institute on Generosity, the private operating foundation Laura Arrillaga-Andreessen founded to unlock extraordinary generosity in individuals through research, content, and convening. The Institute brought me on to run communications. What I did was build the system that the Institute needed to speak because there was no content infrastructure when I arrived.

In the first month, I developed a media and communication strategy, then the website launch, the founder video content, the social media architecture, the newsletter system, the analytics reporting, and the production standard operating procedures to ensure the work could continue after me. My goal coming into the Institute was not to build anything to make myself indispensable; instead, I was always in the mindset of “How do I build a system to be handed off?” From working in the nonprofit space, I believe that an organization should not depend on the person who set up its systems; anyone should be able to run, change, and outgrow them. Somewhere in the middle of writing those procedures, I realized I was not doing communications or marketing.

I had transitioned to doing learning design under a different title. I designed how an organization learns to talk about itself, build feedback loops, and scaffolds so the next person could pick up the work and understand it. The clearest version of this came from the analytics. For weeks, the dashboard told me that almost half of our traffic arrived from nowhere, labeled direct and none, a shrug of a category. The fix was small and unglamorous, a tagging convention on every outbound link, but the lesson was not small. My job was not to make content, but to teach the organization to see itself.